Understanding that physicians are highly driven by the safety and efficacy of medical devices, we designed a larger-than-life campaign that underscored that innovative transformation of this trusted device and demonstrated its ability to provide control over risk. The REVOLUTIONARY campaign was designed to foster excitement and build brand recognition at the Transcatheter Cardiovascular Therapeutics (TCT) event.

We employed traditional media–print ads, booth graphics and outdoor marketing–as well as technology-driven vehicles such as e-blasts and a consumer-style product commercial designed to play in the St. Jude Medical booth as well as on cell phones and MP3 players. Beyond the show, the campaign was maintained through journal ads and product brochures. To create impactful sales calls, reps received custom-made leather portfolios holding all the necessary collateral pieces.

Overall, this robust campaign generated palpable excitement that began at TCT and continues to surround this product today.

St. Jude Medical Angio-Seal Evolution product video from Phil Hoch on Vimeo.