Posts tagged ‘modern climate’

Modern Climate Fly

How do you keep people connected to what’s going on all over the world at any second? Well, we placed an ad in Delta Fly magazine which pointed people to an app on our website. The app pulls the latest trends from Twitter and Google and uses those terms to search for new content posted within the last three hours. The results are the top ten trending topics, or as we call it, Fly. It’s actually very useful. I check it every day to find out what’s going on out there.


Modern Climate Brand

Our company was in a real pickle. We wanted to engage customers at a deeper level, but we were seen as a boutique agency not capable of playing on a larger stage. Originally Wolfmotell, we decided to make a huge leap by changing our name to reflect an ever-changing state of technology and the world. Our new story called “the ecology of preference” reflected not execution, but bonding to customer’s emotions, which in turn drives strategy and creative. Also, we didn’

t turn our back to our technology roots, but embraced it and shouted it from the mountain top. This position and system elevated our stature and has since got us several new projects. The buzz is still continuing and new initiatives are being developed to extend our brand.